Forged in the fires of some of the highest-profile issues and political campaigns in Louisiana over the last decade, Landry & Associates has emerged as a seasoned, results-driven communications firm – strategically positioned at the cross section of politics and public relations. By integrating high impact media relations, strategic communications, grassroots outreach, and digital social media strategies, we have successfully helped clients increase awareness, move public opinion, reach policymakers and persuade voters throughout the Pelican State.
Today Louisianans are facing a risk that threatens our economy and perhaps even our way of life: more job-killing taxes and lawsuits. As Louisiana lawmakers count down to the end of the 2017 regular legislative session, Gov. John Bel Edwards is still pushing for a variety of tax measures that will likely make it more difficult for businesses and employers to survive in our state. From the proposed tax on every product or service that is bought or sold in Louisiana to new employer mandates that would wreak havoc on small businesses by exposing them to potential litigation virtually every time they make a compensation decision — the economic landscape Gov. Edwards is cultivating is not one that’s open for business.
Fake news has been a major topic of discussion lately. While most of this debate has focused on national issues, it is important for informed citizens to differentiate fact from fiction when considering local and state issues as well. Take, for example, the letter written by environmental activist John Barry regarding the demise of the coastal lawsuit brought by the of the Southeast Louisiana Flood Protection Authority-East (SLFPAE), which included some “alternative facts.”
Deep pocket justice. That seems to be the flawed philosophy behind the ongoing legal attack personal injury attorneys are waging against Louisiana’s oil and gas industry. They cloak their campaign in green and purport to carry the banner of environmental justice, but make no mistake: this legal scheme is all about targeting deep pockets. It is not about remedying past wrongs, and certainly not about justice.
It is no secret that frivolous litigation filings have skyrocketed in recent years. As more and more personal injury lawyers seek to use and abuse our legal system, Americans have grown tired of paying the costs and have begun calling for reform. Fortunately, Congress is listening.
It is impossible to avoid them. Everywhere we look, we are bombarded by aggressive legal advertising. From car wrecks to class actions, solicitations from personal injury law firms dominate our local TV airwaves — not to mention what fills the radio and is plastered on billboards and bus exteriors.
Nearly five years after the Deepwater Horizon disaster in the Gulf of Mexico, a legal watchdog group is calling into question who is benefiting most from the unprecedented class action settlement set up to compensate victims in the aftermath of the 2010 oil spill.
Melissa Landry is a veteran strategist and communications expert, with more than 15 years of experience working on some of Louisiana’s most demanding political and public relations challenges. An accomplished writer, researcher, and editor, Melissa has developed and implemented communications strategies across the government, not-for-profit, and private sectors, earning her numerous national awards for leadership, communications, and issues management. She is skilled in building online and offline communities and developing relationships with traditional and digital media influencers to help her clients garner ink and airtime as well as viewers, supporters, and customers.
Prior to founding Landry & Associates, Melissa held several high-profile positions in state government, including her work with elected officials on both sides of the aisle to secure billions of dollars from Congress to rebuild Louisiana in the aftermath of Hurricane Katrina. Before entering state government, she worked in the private sector managing political campaigns and executing successful public relations strategies for trade associations and not-for-profit organizations. Melissa holds a Bachelor’s degree in Journalism from Louisiana State University and is a distinguished graduate of George Washington University’s Semester in Washington program.
Melissa is Past President of the Baton Rouge Chapter of the Public Relations Society of America, a member of the Public Relations Association of Louisiana and the Baton Rouge Chapter of the Federalist Society, and she actively volunteers in the community through her work with the Junior League of Baton Rouge. Melissa and her husband, Brian, have two daughters, Elizabeth and Adelaide. Together they attend Our Lady of Mercy Catholic Church in Baton Rouge, LA.
Melissa is a exceptional communicator, team builder and partner. I’ve worked with her to advance lawsuit reform initiatives in Louisiana over the last eight years. During this time, Melissa led the charge to inform and engage citizens from all walks of life and built a grassroots coalition of more than 10,000 supporters. She’s also launched paid and earned media campaigns that continue to influence political decisions and policy debates. I’ve thoroughly enjoyed working with Melissa on these and many other projects and I highly recommend her consulting services.
Melissa always has it all under control. She must see the future, as she has a plan for any situation. She's flexible and adaptive, but has a strength of character rarely seen.
I’ve had the pleasure of working with Melissa on a variety of projects to promote the Downtown Development District and the incredible transformation that’s taking place in Downtown Baton Rouge. She is an exceptionally talented and creative communications professional, who brings tremendous knowledge, enthusiasm and strategic insight to her clients. Thorough, creative, pro-active, organized and deadline-driven, she’s one of the best in the business.
Melissa is a first-class public relations consultant and seasoned communications professional who works relentlessly to achieve success. I'd recommend Melissa to anyone looking for lots of attention, exceptional creativity, and rapid results.
Melissa is easily one of the most effective, hardest-working public relations professionals I've had the pleasure of working with anywhere in the country. She is a tireless advocate who quickly grasps complex policy issues and can then translate them into persuasive, conversational language. These skills, along with her high integrity and genuine, down-to-earth charm make Melissa an invaluable asset to all of her clients.
I had the privilege of serving as the Federal counterpart to Melissa following Hurricanes Katrina and Rita. She is an absolute professional who was instrumental in helping develop and implement many of the Federal government programs. A true team player, she is an excellent communicator as well as an asset to those whom she serves and those who she works with.
I've had the pleasure of working with Melissa on multiple projects over the past 15 years. Melissa's ability to craft and execute winning communications strategies for her clients while simultaneously navigating Louisiana's political landscape is second to none. Her vast experience within the public affairs arena - everything from advising political campaigns to testifying before legislative committees to writing award winning columns - makes her a unique asset to any client.
Melissa served on my team at the Louisiana Recovery Authority in the aftermath of hurricanes Katrina and Rita. Not only is she a strategic thinker and an excellent writer and editor, but she brings a level of passion and enthusiasm to her work that is rarely matched.